This article provides a complete, practical walkthrough of the Intercom Code Create Webhook n8n agent. It connects HTTP Request, Webhook across approximately 1 node(s). Expect a Intermediate setup in 15-45 minutes. One‑time purchase: €29.

What This Agent Does

This agent orchestrates a reliable automation between HTTP Request, Webhook, handling triggers, data enrichment, and delivery with guardrails for errors and rate limits.

It streamlines multi‑step processes that would otherwise require manual exports, spreadsheet cleanup, and repeated API requests. By centralizing logic in n8n, it reduces context switching, lowers error rates, and ensures consistent results across teams.

Typical outcomes include faster lead handoffs, automated notifications, accurate data synchronization, and better visibility via execution logs and optional Slack/Email alerts.

How It Works

The workflow uses standard n8n building blocks like Webhook or Schedule triggers, HTTP Request for API calls, and control nodes (IF, Merge, Set) to validate inputs, branch on conditions, and format outputs. Retries and timeouts improve resilience, while credentials keep secrets safe.

Third‑Party Integrations

• HTTP Request
• Webhook

Import and Use in n8n

1. Open n8n and create a new workflow or collection.
2. Choose Import from File or Paste JSON.
3. Paste the JSON below, then click Import.
4. Show n8n JSON

   Title:
   Automating Contact Enrichment in Intercom Using n8n and ExactBuyer
   
   Meta Description:
   Discover how to automatically enrich new Intercom contact data using ExactBuyer through an n8n workflow. Update user profiles with social, contact, and location information effortlessly upon user creation.
   
   Keywords:
   Intercom, ExactBuyer, n8n workflow, contact enrichment, marketing automation, Intercom webhook, CRM automation, ExactBuyer API, user profile enrichment, Intercom contact update
   
   Third-Party APIs Used:
   1. Intercom API
   2. ExactBuyer API
   
   Article:
   
   Automating Contact Enrichment in Intercom Using n8n and ExactBuyer
   
   In modern customer engagement platforms, detailed and accurate user data is vital. Whether your team is involved in marketing, sales, or customer success, enriched contact information can transform outreach efforts, user profiling, and segmentation strategies.
   
   This article walks you through a powerful yet simple n8n workflow designed to automatically enrich newly created contacts in Intercom by using the ExactBuyer API. From capturing a webhook event to updating a user’s profile with enriched data like email addresses, phone numbers, social media links, and location — this workflow streamlines the entire process.
   
   📌 Overview
   
   When a new user is created in Intercom, a webhook event is triggered. The email associated with the new contact is extracted and sent to ExactBuyer for enrichment. The enriched data is then processed and returned, and the Intercom contact profile is updated with additional details like their full name, phone numbers, social profiles, and location.
   
   This entire data pipeline is automated using n8n — an open-source workflow automation tool.
   
   🧩 Workflow Breakdown
   
   Let’s walk through the major components of the workflow:
   
   1. Webhook Trigger from Intercom
      The process begins with the “On Webhook event from Intercom” node. This node listens to POST webhook events coming from Intercom when a new user is created. According to the setup instructions, ensure the webhook URL is registered in Intercom and listening for the topic contact.user.created.
   
   2. Intelligent Routing with Switch Node
      The workflow uses a Switch node—“On user created”—which ensures that only events with the topic contact.user.created proceed down the data enrichment pipeline. Events that don’t meet this condition are routed to a generic "Other event" node.
   
   3. Extracting Key Fields
      Once a new contact event is confirmed, the “set key fields” node extracts the unique Intercom contact ID and email address, critical identifiers necessary to continue.
   
   4. Data Enrichment via ExactBuyer
      The “Enrich user from ExactBuyer” node makes a GET request to ExactBuyer’s contact enrichment API using the extracted email. This API provides detailed information, including:
      - Full name
      - Work and personal email
      - Phone numbers
      - Social profiles
      - Location (country, city, region)
      - Profile pictures
   
      To authenticate, it uses a generic header API key and sends the email in query parameters with a "required" field to prioritize specific data like work_email.
   
   5. Data Processing and Formatting
      The “massage data” node contains custom JavaScript code to format the response from ExactBuyer. It:
      - Transforms social_profiles into Intercom-compatible objects
      - Structurally prepares location data
      - Prepares additional fields like avatar (profile picture), full name, and phone number for updating Intercom
   
   6. Updating Intercom Contact
      Finally, the “Update data in Intercom” node sends a PUT request to the Intercom API using the contact ID. It updates fields such as full name, email, phone, location, profile photo, and social profiles. The request is authenticated via an API key in the HTTP headers, conforming to Intercom’s API version 2.10.
   
   ⚠️ Error Handling
   In case the ExactBuyer API cannot find data based on the email address, the workflow continues without breaking, and routes that scenario to the “Could not find user” node — a simple NoOp node that can be later adapted for alerts or logging.
   
   🟨 Sticky Notes = Built-in Docs
   The workspace includes thoughtfully placed “Sticky Note” nodes in n8n, serving as inline documentation. These provide:
   - Setup instructions for Intercom webhook events
   - Guidelines for using ExactBuyer’s API
   - Authentication notes and useful developer guides for both services
   
   👥 Benefits of the Workflow
   
   This n8n automation offers numerous advantages:
   
   - Reduces manual data entry significantly
   - Improves Intercom user insights for better segmentation
   - Strengthens personalization in emails and in-app engagement
   - Provides scalable and maintainable integration using low-code tools
   - Enhances data completeness right from the point of user creation
   
   🔧 Prerequisites & Setup Tips
   
   - Make sure both Intercom and ExactBuyer APIs are set up and verified
   - Add your API keys in n8n credentials under “HTTP Header Auth”
   - Enable the “contact.user.created” webhook topic in your Intercom workspace
   - Follow the API formatting guidelines when updating contact data in Intercom
   
   🧠 Final Thoughts
   
   Automating CRM contact enrichment is a game-changer. With n8n’s extensible platform, integrating different APIs and services becomes not only feasible but effortlessly elegant.
   
   This exact workflow empowers platforms using Intercom to consistently maintain high-quality user records enriched from ExactBuyer. With accurate and detailed data, user engagement campaigns become smarter and more impactful.
   
   In a world where data is key, workflows like this turn your contacts into opportunity-rich profiles — automatically.
   
   Ready to build smarter customer journeys? n8n and ExactBuyer are a powerful combination to add to your tech stack.

5. Set credentials for each API node (keys, OAuth) in Credentials.
6. Run a test via Execute Workflow. Inspect Run Data, then adjust parameters.
7. Enable the workflow to run on schedule, webhook, or triggers as configured.

Tips: keep secrets in credentials, add retries and timeouts on HTTP nodes, implement error notifications, and paginate large API fetches.

Validation: use IF/Code nodes to sanitize inputs and guard against empty payloads.

Why Automate This with AI Agents

AI‑assisted automations offload repetitive, error‑prone tasks to a predictable workflow. Instead of manual copy‑paste and ad‑hoc scripts, your team gets a governed pipeline with versioned state, auditability, and observable runs.

n8n’s node graph makes data flow transparent while AI‑powered enrichment (classification, extraction, summarization) boosts throughput and consistency. Teams reclaim time, reduce operational costs, and standardize best practices without sacrificing flexibility.

Compared to one‑off integrations, an AI agent is easier to extend: swap APIs, add filters, or bolt on notifications without rewriting everything. You get reliability, control, and a faster path from idea to production.

Best Practices

• Credentials: restrict scopes and rotate tokens regularly.
• Resilience: configure retries, timeouts, and backoff for API nodes.
• Data Quality: validate inputs; normalize fields early to reduce downstream branching.
• Performance: batch records and paginate for large datasets.
• Observability: add failure alerts (Email/Slack) and persistent logs for auditing.
• Security: avoid sensitive data in logs; use environment variables and n8n credentials.

FAQs

Can I swap integrations later? Yes. Replace or add nodes and re‑map fields without rebuilding the whole flow.

How do I monitor failures? Use Execution logs and add notifications on the Error Trigger path.

Does it scale? Use queues, batching, and sub‑workflows to split responsibilities and control load.

Is my data safe? Keep secrets in Credentials, restrict token scopes, and review access logs.